Keeping your existing patients in network is as important as getting new patients.
It is an interesting time in healthcare as the patient is beginning to have more power. Terms like engagement, satisfaction, behavior, navigation coupled with the term “patient” show that healthcare employees are focused on treating the whole person. The fact that doctors are now rated and published on websites for the sole purpose of helping … Continue reading Why Health Systems Need Integrated Marketing!
We were talking to a mayor of a prominent city in New Jersey with a large underserved community a few months ago about the need for patient education. We were discussing important things like getting the message out on free services that the local, state and Federal governments provide like mobile screenings, flu shots and … Continue reading Helping Underserved Communities Live Healthier
I was meeting with a friend of mine today who works in the nutrition world. We were talking about how much education a person needs to get to know how to eat better. Aside from the simple concepts regarding healthy foods, carbs versus fats versus protein, avoiding added sugar and the like, we started to … Continue reading Needed- More Education on Nutrition
If I can humble brag a bit, Halo Health turns 7 this month. In this time, we took an idea and turned it into a company that has helped millions of patients learn more about their providers, their disease states and how to live healthier. But our work is not done. We need to continue … Continue reading Happy Birthday Halo Health!
A couple of potential clients have told us that they are not interested because they have in house messaging systems in their lobbies. These systems alert people of cafeteria hours, parking validation procedures, gift shop hours, and the like. This is all important information for visitors, but it cannot be considered patient education. Patient education … Continue reading In House Messaging Boards Are Not Patient Education
How many more tragic events need to occur to upset your patients before you decide to consider a digital patient education station for your waiting room? The argument that your patients want to watch TV to forget about their problems does not wash. The carnage that has been on TV since early September does not … Continue reading Time to Remove TV from Waiting Rooms
I was reading a great article in the Harvard Business Journal by Dr. Sharon Kim and others about the patient experience and its effect on reducing missed appointments. A key highlight was over 3.6 million office visits are cancelled every year due to transportation issues which not only costs health systems and practitioners billions of … Continue reading Patient Experience Means Making It Easier for the Patient…
Now that summer has unofficially ended, it is time to look at some of your goals for your office or health system. Aside from patient satisfaction, revenue growth and expense management, did you have other goals? Things like improving patient engagement, focuses on increasing your marketing efforts to current patients, or improving patient communication. These … Continue reading Time to Check Patient Engagement Programs Off Your To Do List…
I had a client complain this week about digital patient education. They felt it was a waste because their patients spent all of their time staring at their phones. The client’s staff felt that they didn’t need to educate their patients about their services since they were already in their office and the front office … Continue reading Cut through the Clutter
When CAHPS and other survey tools are provided to patients, they ask patients about the aspects of their experiences that are important to them. In other words, they ask patients to tell us what that individual patient cares about when related to their medical experience. Many of the questions focus on the communications and interactions … Continue reading Changing the Perceived Culture of Indifference in Care