Health Systems- Start Loving Your Current Patients!

Keeping your existing patients in network is as important as getting new patients.

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In House Messaging Boards Are Not Patient Education

A couple of potential clients have told us that they are not interested because they have in house messaging systems in their lobbies.  These systems alert people of cafeteria hours, parking validation procedures, gift shop hours, and the like.  This is all important information for visitors, but it cannot be considered patient education. Patient education … Continue reading In House Messaging Boards Are Not Patient Education

Patient Experience Means Making It Easier for the Patient…

I was reading a great article in the Harvard Business Journal by Dr. Sharon Kim and others about the patient experience and its effect on reducing missed appointments. A key highlight was over 3.6 million office visits are cancelled every year due to transportation issues which not only costs health systems and practitioners billions of … Continue reading Patient Experience Means Making It Easier for the Patient…

Time to Check Patient Engagement Programs Off Your To Do List…

Now that summer has unofficially ended, it is time to look at some of your goals for your office or health system.  Aside from patient satisfaction, revenue growth and expense management, did you have other goals?  Things like improving patient engagement, focuses on increasing your marketing efforts to current patients, or improving patient communication. These … Continue reading Time to Check Patient Engagement Programs Off Your To Do List…

Changing the Perceived Culture of Indifference in Care

When CAHPS and other survey tools are provided to patients, they ask patients about the aspects of their experiences that are important to them.  In other words, they ask patients to tell us what that individual patient cares about when related to their medical experience. Many of the questions focus on the communications and interactions … Continue reading Changing the Perceived Culture of Indifference in Care

Health Systems Need a Lesson on Integrated Marketing

As I sat through another conference that discussed how health care needs to get patients more engaged and focused on their health, I started to daydream to the late nineties.  You remember the good old days when our president was being derailed for not being our moral compass and objectifying women.  I recalled sitting in … Continue reading Health Systems Need a Lesson on Integrated Marketing