Many people in the medical profession believe in the if you open an office, people will come. That may be the case in underserved areas where any healthcare is a premium. But in competitive markets, that is not the case. You need to give patients specific reasons on why to allow you to treat them including what you do, how you do it, and why the patient should care.
Traditional advertising is a great way to start this. You should invest in a strong website that not only gets you placed in top searches, but also is also a strong information resource on your practice. Not a generic, cookie cutter site that does not explain what makes you different. You also need some print advertising, maybe some event marketing, and sponsorship or two.
Once you get patients in the door, the key is to make sure you keep them- and that is where Halo Health can help. Our customized, ad-free patient education systems allow you to tell your story to your patients and their caregivers while they wait for their appointment- whether it is in your waiting room, exam room, or as an inpatient in a facility.
You are able to explain your treatment plans, services that you provide, health and wellness philosophies, and key referral partners. This time with your patients has proven invaluable to our clients. Their patients believe that their doctors care about them, are more engaged in helping them get better, and are investing in their health. This is leading to more open dialogue, more efficient consultations and treatment plans, and more referrals.
Don’t waste your patients’ time by having mindless TV in the waiting areas. They crave information on how to live healthier. If you do not provide that information, they will find it- either through Dr. Google or another source that doesn’t involve you.
Invest in your patients and they will invest in you. Contact us today to get started.