We were talking to a mayor of a prominent city in New Jersey with a large underserved community a few months ago about the need for patient education. We were discussing important things like getting the message out on free services that the local, state and Federal governments provide like mobile screenings, flu shots and other community resources, explaining how and why to use an emergency room, urgent care center and primary care offices, and simple health tips about what is healthy eating, how to manage diabetes, stop smoking, and asthma management.
The idea on how to educate the residents was equally as interesting and easy to execute. Put digital education stations in areas where residents gather- community centers, churches, housing projects, medical centers and schools. The key is to get people to view “correct” information at their times of need and not have them rely on TV, the internet or their friends.
When the program gets green lighted, it will be underwritten by the local health systems that deal with the underserved population in the community. The reasons are twofold- one is that it will reduce the health systems’ costs and readmissions by educating patients on their correct path to care and the other is to reduce the knowledge deficit of the underserved population in regards to medical education.
The mayor asked a great question- Why Halo Health? That is simple, our platforms are easy to install (we only need power and access to the internet to run), personalized by location (allowing for us to connect with the target audience including using their native language), our content is geared to the audience’s education level (we keep our content on a 5th grade level), and our platforms are extremely inexpensive (less that $5 per day to operate, maintain, and update).
We are also focused on the big picture. Having healthier friends and neighbors will improve the quality of life in our communities. We want to do our part in getting people to understand the programs available to them for help, to educate them on living healthier regardless of their income level, and to help our future generations develop better habits to avoid the pitfalls of their environment.
To learn more about this program, please call me at (856) 520-8655 or email me at firstname.lastname@example.org.