Changing the Perceived Culture of Indifference in Care

When CAHPS and other survey tools are provided to patients, they ask patients about the aspects of their experiences that are important to them.  In other words, they ask patients to tell us what that individual patient cares about when related to their medical experience. Many of the questions focus on the communications and interactions … Continue reading Changing the Perceived Culture of Indifference in Care

Health Systems Need a Lesson on Integrated Marketing

As I sat through another conference that discussed how health care needs to get patients more engaged and focused on their health, I started to daydream to the late nineties.  You remember the good old days when our president was being derailed for not being our moral compass and objectifying women.  I recalled sitting in … Continue reading Health Systems Need a Lesson on Integrated Marketing

Are you doing all you can to increase revenue and improve your referral base?

Most businesses want to increase business but fail to follow up with their clients. When you buy something at the store that you love, or have a really great meal out do you tell people? Of course you do! Well that is called the referral process. The best thing that your current clients can do … Continue reading Are you doing all you can to increase revenue and improve your referral base?

If Content is King, Why are So Many Health Systems Resisting Digital Patient Education?

You hear that phrase more and more every day.  Over one billion YouTube videos are watched every day.  Millions of people are Facebooking, Instagramming, Snapchatting, Tweeting and more.  Every second of every day people are craving more and more content. Except when you go to see your physician.  Here they rely on canned content like … Continue reading If Content is King, Why are So Many Health Systems Resisting Digital Patient Education?

Getting Health Pros to Agree on How to Education Their Patients

Getting healthcare professionals to agree on how important educating patients is easy.  No rational person would say that a less educated patient is better off.  However, gaining agreement on how to educate patients is nearly impossible. Good thing Halo Health has some many different options to satisfy everyone’s vision of patient education.  Our digital patient … Continue reading Getting Health Pros to Agree on How to Education Their Patients